When I first saw the photo which showed the Chief of the Kavaop tribe crying, I thought that this was a kind of inept joke but unfortunately it wasn’t. This photo was taken on probably the worst day of the man’s life. It was the day when he received information that the President of Brazil agreed to create a powerful hydroelectric unit. That meant that the people who have lived close to the river bank for centuries lose everything and most importantly their way of life.
It is a controversial decision because according to the data this region is currently home to huge local communities, the majority of who will be flooded out. It is estimated that the dam will flood approximately 400,000 hectares of forest thereby losing flora and unique species of wildlife. From my point of view the most shocking and most incredible aspect of this situation is the fact that ancient native Brazilian tribes lose everything which is important to them – houses, culture and sense of security.
Nowadays, as far as I can see people do not accept difference and otherness. These people have an unusual and unique lifestyle and culture. Everything is to be destroyed. So, now they must learn how to live in a totally different situation. They must feel queer and totally out of sync with nature and their whole way of life!
The other negative side of this story is the fact that a lot of endangered species will not survive. Deforestation of the natural habitat brings destruction which is quickly becoming the sad and true fact in respect of these native Brazilian tribes. I think that people too often forget the essential role nature plays in our lives. Maybe one day ordinary fresh air will be a rarity?
I wonder why people agree to what on the face of it are such unacceptable agreements! Cultural studies teach us how important multiculturalism is in modern society. However, those in power to make such life changing decisions do not readily accept it and put multiculturalism into real practice and in addition, cannot (or will not) live together side by side!
From a marketing point of view the most essential thing to do is raise money. All films or TV programmes should have the same features around the world. In my point of view the marketing companies should only market global products that are attractive for everybody regardless of race, religion, nationality or cultural background. Fewer and fewer products of a pop culture basis are specifically designed on a platform of regional cultures. This is now a globalised world and what is good or one must be good for another. It is said, and I believe that one day we will understand how important it is to have an influence of another without the need to destroy it.
I hope that it will not be too late …..
by Monika Dec (Poland)
- In Brazil, a river dam collides with the past (environmenteng.wordpress.com)
- Two BoP tribes look forward to settlement legislation (radionz.co.nz)